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Making Money with Kontera

By on September 28, 2005

Google AdSense ads have become ubiquitous. It’s hard to find many sites that aren’t running their contextual text advertisements.

However, there ARE other options available for site publishers wishing to monetize their web pages.


I recently came across a site called Kontera. They have a different approach to contextual advertising. Rather than display ads directly on the site, their engine looks at a web page and highlights certain keywords on the page by placing a double blue line underneath the word.

This is a unique approach to contextual advertising because the ad is hidden until the visitor decides to roll the mouse over the link. It allows the web publisher to have more space for content. And when a visitor sees the ad, they may be more likely to click it due to the novelty of the link.

You may see Kontera ads appearing on this site.

If you own a site, you may want to take a look at putting Kontera on your pages.

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