Study suggests that there’s a little indication that ads can sway voters. However, we cannot deny that political ads are doing more than just telling you why one candidate is worthy and another is bad. Its clear intention is somehow to influence voters in unnoticeable ways. So in other words, as long as there is one more voter out there to be persuaded, the ad wars will continue.
In this clip, let’s take a film perspective on political campaign ads and see the subtly influence by using age-old film techniques. Watch this clip.