What Separates AdSense Earners?

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A poll I saw recently on one of the AdSense forums got me thinking. It asked how much the readers were earning each month from their ad units. I don’t remember the exact results and the poll’s gone now but I certainly remember one thing about it… only about five people said that they were earning more than $10,000 per month.

That’s a pretty small number. I think it worked out at around 2-3 percent of the site’s viewers, and this was a site aimed at professionals.

The question that went through my mind was: What is the difference between the top-earning publishers and the bulk of people who were earning less than $1,000 a month?

I’m sure that every one of the people on that site knew the basic principles of creating high AdSense earnings. Many of them (certainly more than 3 percent) would have known lots of advanced strategies too. And yet only a tiny fraction were earning the sort of high income that AdSense makes possible.

It’s likely that a lot of people on the site were beginners. They’ve gathered the information but have yet to put it in practice. Others might not be interested in taking AdSense as far as they can go with it. They might see their ads as a way of earning a some extra money but never thought of it as a way of replacing their day job.

But what was stopping the rest from reaching their dreams of earning high incomes from their websites?

Well, here’s what I think… It’s a question of dedication.

Search for anything on Google and among all the good results you’re going to find a bunch of Web pages that contain nothing more than ads.

The people who own those sites are never going to create a six- figure online publishing business. They’re looking for a short-cut instead of thinking about the long term.

And that’s the difference between a top-earning online publisher and someone who makes peanuts: the top-earners understand that an online publishing business is exactly that… a business. It requires an investment of capital to buy traffic. It requires an investment of time and effort to create content, analyze stats and put new strategies in place. And it requires patience and planning to go from a simple blog to a network of sites a year or two down the line that all earn solid profits.

All of that adds up to dedication, focus and a professional approach to publishing. It’s not an easy answer and it doesn’t bring success overnight… but it’s worth making the effort to put it in practice.