How are We Using Social Media?

Social medias are used by ad and marketing professionals as well as your average everyday person. It’s interesting to see a place where both mingle in an interesting way. People talk to and respond to these ad/marketing people in such a close-nit way, you’d think they were best friends. I believe this to be the new age of marketing, and it will easily take over rather than the classic big business ad. What are your thoughts? How do you respond to ad posters and marketers?