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How Do Colors Affect Purchases?

Colors are a part of our life. Certain colors affect us more than others, is it psychological, or something else? Mostly Psychological, but it is fascinating. People use red when putting up a sale sign because it catches the eye, and makes the product appear more urgent. Building advertisement that get the most attention have been ones that use orange and vibrant yellows because they catch the eye outdoors.

 

2/1/14 Cómo afecta el color en las decisiones de compra (estudio EEUU)

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